The Kharkiv Institute of the IAPM pays considerable attention to career guidance and advertising activities. Work is constantly being carried out to identify potential resources to increase the number of students. Advertising of the IAPM and the Kharkiv Institute is placed and updated twice a year in the directory of educational institutions Abiturients.info; 057.ua; on banners and billboards; in public and intercity transport; at stops; on calendars and flyers. Advertising of the Institute and specialties is constantly operating on the official website of the Institute, on Facebook, Instagram, and Telegram channel.